Whatever the rumors are concerning a weakened demand for diamonds, Christmas holiday sets the record straight. It’s already proven that a yearly report on diamonds sales should be done after Christmas holiday since the sales of diamond jewelry for a week before holiday may surpass experts’ expectations. This year the expectations were high, probably too high to get to them, however the sales of diamond jewelry in 2013 definitely have beaten that of a previous year. Here are the preliminary results, but don’t forget there are still five days left until Christmas:
Online Christmas-season retail sales reached $37.8 billion for the period of November 1 through December 15, 2013, according to comScore Inc. Comparable data from one year ago suggested that the increase is running slightly below comScore’s forecast of 14 percent, given that retail sales for the first 44 days of Christmas season 2012 totaled $33.8 billion.
Nonetheless, comScore observed that spending from desktop computers during this past workweek experienced five individual days eclipsing retail sales of $1 billion, led by Green Monday (December 9) with $1.4 billion. Overall, there have been 10 individual $1 billion days this season, according to comScore, with the week of December 9 to 15 totaling nearly $7.7 billion in sales. Ecommerce spending from Thanksgiving Day through December 15 has risen 21 percent year on year to $19.2 billion, according to the company.
While the work week has historically been the strongest periods for online Christmas shopping, comScore determined that the weekends this year have experienced exceptionally strong growth.
“While we have seen solid growth during the days between Monday and Friday, weekend growth rates have surged to nearly four-times what we’re seeing during the work weeks,” said comScore’s chairman Gian Fulgoni.
“There are a few likely explanations for the robust weekend shopping we’re seeing. The first is that with six fewer days between Thanksgiving and Christmas this year, consumers who are pressured to get their shopping done in less time are simply increasing their offline shopping on the weekends. Another explanation is that because of the shortened season frenzy, perhaps some consumers are opting to shop from home and avoid the long store lines. Finally, with so many consumers now adept at using their mobile devices to ‘showroom,’ a higher number than in previous years may be ‘touching and feeling’ products in-store before completing their transactions online,” Fulgoni said.
This information is taken from http://www.diamonds.net/news/NewsItem.aspx?ArticleID=45631