Bridal Jewelry Win the Audience

There is only one type of jewelry that stands test of time – bridal jewelry. Fashion tendencies may change fast when one year large diamond stones are in fashion while the other year modest colorless gems & white gold shine brighter for the wearers. This is a tradition to propose with a diamond ring and nothing seems to break it. That is why whenever there is the Jewelry shows the section with wedding rings is always crowded. India’s International Jewelry Week is no exception.

Bridal jewelry captured the attention of attendees on the second day of India’s International Jewellery Week (IIJW) 2014 with new collections from diamond brands  AKS Jewels, Ganjam, PN Gadgil, Dipti-Amisha and Swarovski, among others.

A striking bridal collection by Ganjam brought South Indian heritage back into the forefront of design with a traditional line of jewels. But the brand also added sensational pieces such as a hair ornament, the Arbour Amore, and Aeon — jewelry with balance, harmony and symmetry — and the Mayuratna necklace designed with 15 drop-shaped Zambian emeralds weighing 243 carats in total. Swarovski stole the show  by creating a sensation with their bridal display that highlighted eight different bridal jewelry segments from around the country.

“The Leading Jewellers of the World” program closed the second day of jewelry week by launching a new line of jewelry titled “Viola Italia,” which aims to offer affordable fine jewelry with an international feel in four collections — Bubbles, Noir, Torse and Mélange.

Since IIJW also promotes young talent during this special week,  the Indian Institute of Gems and Jewellery Delhi introduced three talented graduates –  Rahul Luthra, who debuted an innovative bridal line of gold and pearls, Sabina Batra, who created  delicate designs using metal and precious stones, and Cherry Sahni, who debuted an experimental line of hand and finger ornaments.

Trends that emerged from jewelry designers on the second day revealed that the lacy placket style for necklaces was very popular as was lapel décor with brooches and chains. Stylish, glittering hand cuffs and palm-cum-finger cuffs were hot, innovative kalirey with streamers of pearls and jhumkis with pearl drops in the center were prominent. Hair ornaments  in traditional and modern designs were popular and there was trend to produce fragile filigree designs for diamond and ruby bridal jewelry. Designers also created pieces that were discreet and delicate in suites and especially for bangles and rings, while prongs and star burst designs were a favorite for most brands.

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